As a child you likely inherited a nickname or two. An example might be a dad calling his son Slugger or his daughter Princess. Let's say your name hypothetically is John and you were called Johnny. Your name remained Johnny as long as you went along with the flow of life. However, when you messed up or brought home a less than perfect grade you suddenly became John Martin Smith the third. If you'll think about how you felt when called a nickname such as honey, slugger or by the name of your favorite super hero you soon realize the underlying power of a nickname.
Likewise, how did you feel when the school bully called you a nickname? People do not use nicknames when they are angry or disenchanted with someone unless it is a derogatory slam.. A nickname is an expression of caring and acceptance in a positive light and of ridicule and hatred in a negative light. A nickname sets the recipient of the calling apart from the rest of the world and places them on a pedestal of special importance or on the ground in derogatory humiliation. Nicknames are powerful!
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